EXPand with the EXPerts
EXPAND STANFORD HEALTH CARE ONLINE
How will you meet the changing expectations of your customers and improving competition online?
This presentation has been created for Stanford Health Care, we’re only sharing it with you.
Carlo Yarte
Chief Operating Officer
+63 916 498 8379
expdigitalmarkingagency@gmail.com
YOUR DIGITAL MARKETING PRECENSE DIRECTLY IMPACTS YOUR SUCCESS
With a comprehensive online marketing strategy, we can get ahead of the online competition
BUSINESS TRENDS IN 2023
CUSTOMERS ARE NOW ONLINE
The pandemic completely changed the way of people. The pandemic has highlighted the importance of hospitals’ reputations, and social media has become a key channel for managing reputation.
SOCIAL MEDIA IS A GAME CHANGER NOW
At any point in time, anyone can get viral and trending. Business can turn from no one to someone.
FULL DIGITAL PROCESS
From getting people’s attention to making their purchases, everything must be possible online.
YOUR COMPETITORS ARE STRONG IN THEIR ONLINE PRESENCE
Based on our research, it appears that Stanford Health Care’s social media presence is less consistent compared to its competitors, with fewer Facebook and Instagram posts. It may be beneficial for the Health Care to re-evaluate its social media strategy and consider increasing its social media efforts to better compete with its rivals in terms of online engagement and brand visibility.
COMPETITORS
IN CALIFORNIA
PIH Health Good Samaritan maintained an active and engaging social media presence by posting a total of 247 times on Facebook and Instagram from January to March. Specifically, they posted 44 times on Facebook in January, 47 times in February, and 56 times in March. On Instagram, they posted 54 times in January, 45 times in February, and 43 times in March. Their average number of posts per month on Facebook was 49, while their average number of posts per month on Instagram was 47.3. The overall average number of posts per month on both platforms combined was 96.3.
Memorial Hospital Los Banos was active on both Facebook and Instagram in the first quarter of the year. The number of Facebook posts remained relatively consistent, with 39 in January, 36 in February, and 40 in March. The number of Instagram posts, however, increased from 11 in January to 14 in February, and 19 in March. On average, Memorial Hospital Los Banos posted 38 times per month on Facebook and 15 times per month on Instagram during this period.
Number of Facebook posts is a useful metric to look beyond this and focus on the quality of content, engagement, and reputation management to build a strong and effective social media presence for hospitals.
STANFORD HEALTH CARE
YOUR PRESENCE ONLINE 2023
Stanford Health Care was more active on Facebook than Instagram in the first quarter of the year. The number of Facebook posts increased from 31 in January to 52 in March, while the number of Instagram posts decreased from 6 in January to 4 in March. On average, Stanford Health Care posted 39 times per month on Facebook and 6 times per month on Instagram during this period.
Having a consistent and active social media presence can be crucial for hospitals to build their reputation, communicate important updates, and engage with their patients and the wider community. Therefore, it is important for Stanford Health Care to increase its social media activity to build a stronger online presence and to effectively reach out to its audience.
THE MAIN CHALLENGES YOUR DIGITAL MARKETING IS FACING
The true need is to improve your digital marketing presence, advertising, and strategy. A well-designed and user-friendly website is crucial for promoting a hospital.
Lower brand visibility and engagement compared to its competitors
Advertising needs to go to next level. Popularity is in the advertising strategy and execution.
Need to connect to people, must improve interaction and engagement in the public
Standout in the market competitors have already made their way into the market. There is a need to surpass
GOAL AND OBJECTIVES
GOALS: To leverage and compete with your competitors online and increase awareness for more customer interaction and sales
OBJECTIVES: Improve online movement and executions on different social media platforms
OUR SERVICES
DIGITAL MARKETING PRECENSE MEANS BUSINESS SUCCESS
Implementing these strategies consistently and monitoring their effectiveness can help promote the hospital and attract potential patients.
