EXPand with the EXPerts
EXPAND MONASH MEDICAL CENTRE ONLINE
How will you meet the changing expectations of your customers and improving competition online?
This presentation has been created for Monash Medical Centre, we’re only sharing it with you.
Carlo Yarte
Chief Operating Officer
+63 916 498 8379
expdigitalmarkingagency@gmail.com
YOUR DIGITAL MARKETING PRECENSE DIRECTLY IMPACTS YOUR SUCCESS
With a comprehensive online marketing strategy, we can get ahead of the online competition
BUSINESS TRENDS IN 2023
CUSTOMERS ARE NOW ONLINE
The pandemic completely changed the way of people. The pandemic has highlighted the importance of hospitals’ reputations, and social media has become a key channel for managing reputation.
SOCIAL MEDIA IS A GAME CHANGER NOW
At any point in time, anyone can get viral and trending. Business can turn from no one to someone.
FULL DIGITAL PROCESS
From getting people’s attention to making their purchases, everything must be possible online.
YOUR COMPETITORS ARE STRONG IN THEIR ONLINE PRESENCE
Based on our research, it appears that Monash Medical Centre social media presence is less consistent compared to its competitors, with fewer Facebook and Instagram posts. It may be beneficial to re-evaluate its social media strategy and consider increasing its social media efforts to better compete with its rivals in terms of online engagement and brand visibility.
COMPETITOR
Westmead Hospital posted 71 times on Facebook in January, 50 times in February, 15 times in March, and 64 times in April. On Instagram, they posted only 1 time in January, 4 times in February, 2 times in March, and 4 times in April. Their average posting frequency on Facebook is 50 posts per month, and their average posting frequency on Instagram is 2.75 posts per month.
Peter MacCallum Cancer Centre posted 10 times on Facebook in January, 17 times in February, 19 times in March, and 19 times in April. On Instagram, they posted 7 times in January, 13 times in February, 11 times in March, and 11 times in April. Their average posting frequency on Facebook is 16.25 posts per month, and their average posting frequency on Instagram is 10.5 posts per month.
Number of Facebook posts is a useful metric to look beyond this and focus on the quality of content, engagement, and reputation management to build a strong and effective social media presence for hospitals.
MONASH MEDICAL CENTRE
YOUR PRESENCE ONLINE 2023
Monash Medical Centre posted 12 times on Facebook in January, 17 times in February, 13 times in March, and 12 times in April. On Instagram, they posted 9 times in January, 11 times in February, 24 times in March, and 16 times in April. Their average posting frequency on Facebook is 13.5 posts per month, and their average posting frequency on Instagram is 15 posts per month.
Having a consistent and active social media presence can be crucial for hospitals to build their reputation, communicate important updates, and engage with their patients and the wider community. Therefore, it is important for Stanford Health Care to increase its social media activity to build a stronger online presence and to effectively reach out to its audience.
THE MAIN CHALLENGES YOUR DIGITAL MARKETING IS FACING
The true need is to improve your digital marketing presence, advertising, and strategy. A well-designed and user-friendly website is crucial for promoting a hospital.
Lower brand visibility and engagement compared to its competitors
Advertising needs to go to next level. Popularity is in the advertising strategy and execution.
Need to connect to people, must improve interaction and engagement in the public
Standout in the market competitors have already made their way into the market. There is a need to surpass
GOAL AND OBJECTIVES
GOALS: To leverage and compete with your competitors online and increase awareness for more customer interaction and sales
OBJECTIVES: Improve online movement and executions on different social media platforms
OUR SERVICES
DIGITAL MARKETING PRECENSE MEANS BUSINESS SUCCESS
Implementing these strategies consistently and monitoring their effectiveness can help promote the hospital and attract potential patients.
