EXPand with the EXPerts
EXPAND MANILA DOCTORS HOSPITAL ONLINE
How will you meet the changing expectations of your customers and improving competition online?
This presentation has been created for Manila Doctors Hospital, we’re only sharing it with you.
Carlo Yarte
Chief Operating Officer
+63 916 498 8379
expdigitalmarkingagency@gmail.com
YOUR DIGITAL MARKETING PRECENSE DIRECTLY IMPACTS YOUR SUCCESS
With a comprehensive online marketing strategy, we can get ahead of the online competition
BUSINESS TRENDS IN 2023
CUSTOMERS ARE NOW ONLINE
The pandemic completely changed the way of people. The pandemic has highlighted the importance of hospitals’ reputations, and social media has become a key channel for managing reputation.
SOCIAL MEDIA IS A GAME CHANGER NOW
At any point in time, anyone can get viral and trending. Business can turn from no one to someone.
FULL DIGITAL PROCESS
From getting people’s attention to making their purchases, everything must be possible online.
YOUR COMPETITORS ARE STRONG IN THEIR ONLINE PRESENCE
Based on our research, it appears that Manila Doctors Hospital’s social media presence is less consistent compared to its competitors, with fewer Facebook and Instagram posts and no TikTok presence. It may be beneficial for the hospital to re-evaluate its social media strategy and consider increasing its social media efforts to better compete with its rivals in terms of online engagement and brand visibility.
COMPETITORS
San Lazaro Hospital’s Facebook post of 859 shows a strong presence and engagement on social media, outpacing other notable hospitals in the Philippines such as St. Luke’s Medical Center, Makati Medical Center, North Caloocan Doctors Hospital Inc, and UST Hospital. This level of engagement may suggest that San Lazaro Hospital has effectively utilized social media to connect with its community and provide important health information and updates. Overall, the hospital’s active online presence can be seen as a positive indicator of its commitment to serving the public and promoting better health outcomes.
Number of Facebook posts is a useful metric to look beyond this and focus on the quality of content, engagement, and reputation management to build a strong and effective social media presence for hospitals.
MANILA DOCTORS HOSPITAL
YOUR PRESENCE ONLINE 2023
Manila Doctors Hospital has a strong social media presence, with 88 Facebook posts and 53 Instagram posts in 2023. While the hospital does not seem to have a presence on TikTok.
Having a consistent and active social media presence can be crucial for hospitals to build their reputation, communicate important updates, and engage with their patients and the wider community. Therefore, it is important for Manila Doctors Hospital to increase its social media activity to build a stronger online presence and to effectively reach out to its audience.
THE MAIN CHALLENGES YOUR DIGITAL MARKETING IS FACING
The true need is to improve your digital marketing presence, advertising, and strategy. A well-designed and user-friendly website is crucial for promoting a hospital.
Lower brand visibility and engagement compared to its competitors
Advertising needs to go to next level. Popularity is in the advertising strategy and execution.
Need to connect to people, must improve interaction and engagement in the public
Standout in the market competitors have already made their way into the market. There is a need to surpass
GOAL AND OBJECTIVES
GOALS: To leverage and compete with your competitors online and increase awareness for more customer interaction and sales
OBJECTIVES: Improve online movement and executions on different social media platforms
OUR SERVICES
DIGITAL MARKETING PRECENSE MEANS BUSINESS SUCCESS
Implementing these strategies consistently and monitoring their effectiveness can help promote the hospital and attract potential patients.
