Influencer marketing is one of the most cost-effective ways for brands to reach their target audiences online. According to an eMarketer report, influencer marketing has seen a steady rise in market share from just $1.7 billion in 2016 to $9.7 billion in 2020. In 2021, it skyrocketed to $13.8 billion, and it is expected to expand further to $15 billion in 2022. At the same time, Instagram and TikTok are emerging as top channels for influencer marketing campaigns. The influencer marketing industry is proliferating, and it’s expected to continue improving. As a result, brands will need to focus on the most effective influencer marketing strategies and tools to stay ahead of the curve. This article will cover some top trends marketers should consider when planning their campaigns in 2024.

Instagram, TikTok, and YouTube Are the Leading Channels

The three most popular channels for influencer marketing are Instagram, TikTok, and YouTube.

Instagram is the most popular platform for influencers to share content, as it offers various strategies to reach your audience. Influencers use hashtags, location tags, and stories to create engaging experiences for their followers.

TikTok has risen in popularity over the last year due to its short-form videos that are perfect for creating viral moments on social media. It is also an excellent tool for brands looking to expand their reach beyond YouTube because it has over 300 million active users worldwide – making it one of the largest social media platforms today!

YouTube’s decline in popularity among influencers can be attributed partly due to its poor user experience; however, there are still many ways that brands can take advantage of these opportunities through organic traffic growth or paid advertising options available via Google AdWords campaigns directly within their accounts (the same way you would advertise on any other website).

Live Streaming Is on The Rise

Live streaming is one of the best ways to gauge your customer’s interest. You can build trust, create more authentic content, and be creative.

This trend will only grow in popularity over the next few years as more people turn to live streaming platforms like Facebook Live, Instagram Live, and Periscope (owned by Twitter).

It’s easy to spot why this is the case. Not only are these platforms easy to use and accessible, but they also offer a new way for brands to interact with their audiences. The more people you reach, the more opportunities there are for your content to go viral.

Influencers Will Become More Selective About the Brands They Represent

You could have a great influencer marketing campaign, but if the people you’re working with aren’t authentic, it won’t last. Therefore, we think influencers will become more selective about the brands they represent and the type of content they create for each brand. Influencers are already selective about where they work and what products they promote; this trend will continue to increase in popularity as it becomes more critical for consumers to see an authentic relationship between them and their favorite bloggers or vloggers.

Influencers must be selective about the brands they work with and promote because consumers are becoming more discerning. They want an authentic relationship between them and their favorite bloggers or vloggers.

Podcasts Will Start Driving Significant ROI

Podcasts have many advantages over traditional media. They’re easy to create, distribute and consume. Additionally, podcasts are often more targeted — a podcast about marketing can be much more effective than an article because it’s focused on one topic rather than a broad range of information.

Podcast listening is on the rise: In 2022, there has been a 60% increase in the time spent listening to podcasts in the Philippines, according to Zuzarte. And it’s not just millennials; Gen Z is also getting into podcasts: 73 percent of consumers said they listen to podcasts at least monthly compared with 63 percent of millennials.

Storytelling in the Form of Brand Evangelists Will Lead to Big Returns

• Tell your brand’s story.
• Use that story to drive sales.
• Create brand evangelists that will become your most valuable advocates.

With this approach, you’ll be able to create a more meaningful brand, ultimately leading to tremendous success.

The best way to do this is by starting with your customer’s story. You can use their story to create a brand narrative that positions you as the hero who saves the day. This approach aims to create stories that resonate with people and drive sales. This approach has been proven effective for many brands, including Dollar Shave Club and MailChimp.

Social Commerce is Growing Fast [93% Increase]

Social commerce is the next big thing, and it’s growing fast. The number of people using social media platforms to buy products has increased by 93% over the past two years. Influencers increasingly use social media to sell products, with Instagram leading the way regarding user engagement and sales potential.

Instagram recently unveiled a new shopping feature that makes it even easier for people to buy products on their phones while browsing through their feeds. Several factors drive the growth of social commerce:

• Social media platforms are making it easier for people to buy products on their phones or tablets
• People increasingly want to shop in real-time (whereas before, they were happy with purchasing things later)

Not only are influencers becoming more selective about the brands they represent, but they are also getting particular about the type of content they create for each brand.

Influencers use their platforms to better connect with their target audiences by building trust rather than relying on a single brand message or product endorsement. As a result, influencers want to work with brands that align with their values and interests to create compelling content that resonates with their audience.

Closing

With so many different types of influencers on social media and the growing popularity of podcasts, it’s no surprise that brands are looking for ways to reach their target audience. Influencer marketing is still one of the most effective ways to get your brand in front of new customers while engaging existing ones on platforms they use daily.

Do It NOW!

If you’re looking for more help with your influencer marketing campaign, we at EXP Digital Marketing would love to hear from you!

We have a team of experts who can help you get the most out of your campaign. We’ll help you find the right influencers and ensure they’re giving you the right message and managing all your movements on social media.

We’ve been around the block a few times when finding the right influencers and ensuring they’re doing their best work. We understand how important it is to reach your audience and get them excited about what you offer. If you’d like more information about how we can help, please don’t hesitate to reach out!