SEO is an essential tool that is highly needed for your website. Making sure that it’s optimized for search engines and that you’re using all the right tactics will help to ensure that people can find your site easily. Here are some of the best strategies for getting those visitors to become customers:
1. Start with Technical SEO.
Technical SEO is the foundation of a good user experience, a good business, and a good website.
Here’s why:
- Technical SEO is the most important part of SEO because it determines whether people will actually be able to find your site in search results. If you ignore this aspect of online marketing, you might as well not bother with any other elements!
- A large part of technical optimization is making sure that all pages on your site are crawlable by Googlebot – the web crawler that indexes content for search engines like Google and Bing. Other elements include site load speed and mobile friendliness (maintainability).
2. Target the right keywords.
The first step in targeting the right keywords is to choose keywords that are relevant to your business. If you run an accounting firm but are trying to rank for “car insurance,” then you’re going to have a tough time. Make sure that the keywords you choose are easy for your customers to remember and match their intent.
If you’re not sure how much search traffic each keyword will bring, check out some free tools like Google Keyword Planner (GKP), Keyword Tool Dominator, WordStream Free Keywords Tool, or Long Tail Pro. These tools can give you some insight into how many people are searching for the key terms in question and how much competition there is on those SERPs (search engine results pages). The more competitive a keyword is, the harder it’ll be for sites like yours to rank well.
3. Create really good content.
We all know that content is king. However, it’s not just about creating great content. You also need to make sure that your website has content that’s useful, interesting, and relevant to your customers. If you have an eCommerce site, then this will be especially important when it comes to product pages.
The key here is to provide something valuable for your audience so they will keep coming back again and again. So, use this as an opportunity to do more than just describe what a product looks like or how much it costs; think about the different ways you could add value through education or entertainment (or both). If a customer can learn something new from reading one of your articles or watching one of your videos, they’re more likely to come back and buy something else from you later on down the road!
4. Link back to your content.
Linking back to your content is one of the most basic and easy-to-implement SEO strategies. By linking back to your company’s website or blog from other sites, you increase the authority of that site.
You should also look for opportunities to link out to others in the industry, as well as influential bloggers in your space who can be featured on your site (and thus become an authority). But don’t do it blindly! It’s essential not only that you link out, but also how and where you do so.
5. Build great links to your website.
When dealing with SEO, links are the finest tool. Links can come from other websites, social media platforms like Twitter and Facebook, email chains, or even other people’s blogs. If you want your website to rank well in search engines like Google and Bing (which we all do), then you need to build great links!
How do you build great links? Building links is an art form on its own; there’s no one-size-fits-all approach that works for everyone. However, some general principles apply to almost every situation:
- Don’t spam the web with unwanted content – this will hurt your SEO efforts and give search engines a reason to penalize you.
- Focus on quality over quantity when building links – don’t try ranking high with 15 spammy sites; instead, focus on creating high-quality content that provides value for visitors who might link back later on down the road after reading through it carefully the first time around.
6. Encourage user-generated content.
User-generated content is a great way to increase your website’s traffic and improve its brand awareness. You can encourage users to create content about your company, or you can even create tools for them to use. For example, if you have a blog or a forum, make sure that there are sections where people can discuss what they think about the products or services offered on your site. If you have social media accounts, consider asking followers to share their thoughts on certain topics related to the industry in general and your business specifically.
Learn tips for transforming your user-generated content.
7. Optimize for voice search.
You can maximize your SEO strategy by optimizing for voice search.
Voice search is the future of SEO, and it’s already here. It’s an extension of mobile search, which already drives more than half of all searches. Voice-based searches have a higher conversion rate than text-based searches. They also have a higher intent to purchase (ITP). And unlike traditional text queries, people using voice assistants use more conversational language that helps them find answers quickly.
SEO is an essential part of making a website successful and profitable.
Search engine optimization (SEO) is a way of increasing the website’s presence in search results and developing web page visibility. There are two ways to rank for something: natural and paid. Natural organic results don’t require spending any money on advertising, whereas with paid advertising you’re paying for every click of your ad.
Visit our blog article to learn why Business SEO is important.
Bringing to a Close
SEO is a powerful tool for any business but can also be overwhelming. The key to overcoming this challenge is to keep things simple and start with the basics. By following these steps and getting started with a technical SEO audit, you can get your site on track for success without losing too much time or money along the way.
It’s Time to Get Started!
If you’re looking for more help with your SEO, we at EXP Digital Marketing can help you by creating a custom plan that’s tailored to your needs. We’ll not only help you find the right keywords and key phrases but also guide how to optimize your site for search engines and increase traffic.
If you’d like to speak with us further about how we can help your organization grow, please send us a message right away! Good luck and happy business!