Content promotion is a growing strategy for digital marketing and advertising. The organic versus paid content debate has been long-standing in the industry. There are many reasons why brands should be using both organic and paid content promotion. One of the best ways to find success with this strategy is by focusing on quality over quantity.
Content Promotion: Balancing Organic Results with Paid Ads
Content promotion is a growing strategy for digital marketing and advertising. The organic versus paid content debate has been long-standing in the industry, with many brands choosing to focus primarily on one or the other. However, there are many reasons why brands should be using both organic and paid content promotion to complement one another:
- Organic results are more sustainable over time than paid results. Organic search engine listings are free (or close to free), whereas you will have to pay for ads every time you want them displayed on Google’s SERP pages. This means that it’s easier for competitors who don’t have budgets to compete against larger companies on an equal footing when it comes down to ranking highly in organic search results because they can rely on their lower costs alone as a way of gaining attention from consumers looking for specific products/services online.*
Content promotion is a growing strategy for digital marketing and advertising.
It’s also one that can be used to get more exposure, drive sales, increase brand awareness, and drive traffic.
Content promotion is similar to other forms of advertising in that it’s designed to increase awareness about your brand or product through various channels–but there are some key differences between content promotion and traditional ads. The main difference between these two types of marketing techniques lies in their format: while traditional ads appear as standalone pieces on websites (like banner ads), content promotion takes place within an existing piece of content–often written by someone else but with links back to your site included somewhere within the article or video itself.
The organic versus paid content debate has been long-standing in the industry.
The rise of social media has only served to exacerbate it, as more businesses are now able to measure the effectiveness of their efforts by tracking engagement and clicks on their posts.
For each approach, there are always advantages and disadvantages:
- Organic content is free but can be less targeted than paid ads. You’ll reach a wider audience with organic posts than you would with an ad campaign targeting specific keywords or interests; however, if you’re looking for more precise targeting options (such as gender or location), then you may need to consider using paid advertising instead of relying solely on free platforms like Facebook or Twitter.
There are many reasons why brands should be using both organic and paid content promotion.
Organic content is more effective, as it will reach a wider audience, but paid ads can help you reach a more targeted audience.
The main benefit of organic promotion is that it’s free. You don’t have to pay anything for it unless you want to boost your post or get featured on the Explore tab (which still doesn’t cost anything). This means that there’s no risk involved in trying out this kind of marketing strategy, which makes sense since most people are hesitant about spending money on something they aren’t sure will work for them!
Paid ads also give us access to data about how our posts perform over time–something we wouldn’t have if we were only using organic methods. By tracking these numbers carefully and taking note of what works best under different conditions (like a period), we can create better content at lower costs later down the line when needed again by tapping into previous successes while avoiding past failures.”
One of the best ways to find success with this strategy is by focusing on quality over quantity.
Quality content is what will attract organic traffic and boost your brand’s reputation in the eyes of potential customers, but it also has an additional benefit: it helps you rank higher in search results. Quality content can also lead to more conversions and a better ROI for paid advertising campaigns because people are more likely to click on links that lead them directly to useful or interesting information about your business.
Content promotion can be an effective way to get more exposure, but it’s important to use both organic and paid ads.
It is important to use both organic and paid ads, as well as a mix of social media platforms and other types of content.
The following tips will help you get the most out of your content promotion efforts:
- Focus on quality over quantity. Don’t just post anything; make sure it’s something worth sharing!
- Use a mix of platforms like Facebook, Twitter, and Instagram. You can also try Google AdWords and LinkedIn Advertising which have unique audiences that may be more likely to engage with your brand or product based on their interests (for example if someone is searching for “business ideas” then they might be interested in seeing what kind of businesses are out there).
Bringing to a Close
Content promotion is a great way to get more exposure for your brand, but it’s important to use both organic and paid ads. The organic versus paid content debate has been long-standing in the industry. There are many reasons why brands should be using both organic and paid content promotion; one of the best ways to find success with this strategy is by focusing on quality over quantity.
Ready for the Journey towards Success?
If you’re looking for more help in your content promotion strategies, we at EXP Digital Marketing can help by providing you with the digital marketing services that will take your company to the next level.
Reach out to us! We’ll be happy to chat with you about what you’re working on, and how we can help you get the most out of it.