The power of visual content is undeniable, especially in marketing strategy. It’s also a great way to reach your audience and engage with them in ways they’ll remember.
Whether you’re a beginner or a seasoned pro, this guide will give you the tools you need to create visual content that works for your brand.
1. Visual content is a great way to engage more with your audience.
The more visually appealing and informative your visual content is, the more likely it will be shared.
Visual content can be used in so many different ways that it’s hard not to find a way to use visual elements in your marketing efforts—it could be as simple as an effective design, or an engaging GIF or video. Visuals are also great for telling stories: using images from real life (rather than stock photos) adds authenticity and helps build trust between the brand and its customers.
2. Use Visual Content in Your Marketing
Visuals can help you achieve any of the following:
- tell a story
- get attention
- drive home a point
- break through the noise and increase engagement
- improve brand awareness and build trust with your audience.
The visual content market is incredibly crowded, and it’s more important than ever to be able to stand out in the crowd.
3. Use Visuals to Tell a Story
Storytelling is one creative avenue to engage with customers. By showing your customers pictures and videos, you can make them feel like they’re right there with you, and that can help build trust. You can do this by showing images of products or services or even just pictures of people using your product. Create an Instagram account. Create a Pinterest page. Publish visual content on your website. Use visual content in your email marketing campaigns. Use video in your social media posts and ads. Create a visual story.
4. Use visuals to demonstrate the value of your product or service
Showcase your brand’s personality with memes, GIFs, and videos. Use case studies to showcase results from real customers
Make sure that all of your posts have an image included > Use images to tell your story: Visual content is the most natural way to communicate, and it’s also one of the most effective. You don’t have to be a professional photographer or designer—just use what you have! Try taking pictures at events, using apps like Instagram or Snapchat, and posting them on social media. You could also create videos or GIFs with your smartphone camera if they are more appropriate for your audience.
– Infographics: If you need help creating visual content that will get attention, try an infographic. They can be created in minutes using tools like Canva or Pablo by Buffer, so there’s no excuse not to use them.
– Create a branded hashtag.
– Use influencer marketing to amplify your message.
– Take advantage of user-generated content (UGC).
5. Get Started with Your Own Visual Content
If you’re looking to get started with visual content, here are some of the best tools on the market today:
- Canva is a free graphic design tool that makes it easy to create professional designs for your blog, website, and social media posts. It’s mobile-friendly and has over one million users worldwide.
- Adobe Spark Post allows you to create beautiful images from scratch using its intuitive drag-and-drop interface. You can also use templates from various brands like Airbnb and Coca-Cola as well as edit existing photos straight from your phone or tablet—it even works offline!
- G Suite’s Slides is an online presentation tool that lets you create, edit, and share presentations. It has many of the same features as Microsoft PowerPoint, but it’s free and works with your existing Google account.
6. Use visual content to show your audience you’re cutting edge.
Visuals are more engaging than text, and they can be used in many ways—from building a brand to promoting your business or products.
When it comes to creating visual content, think about how you want to use it. Are you trying to build a new audience? Are you trying to promote an event? Are you looking for an easy way to get a message across? Whatever the reason, there’s a visual that will help you accomplish your goals.
Check out some visual content tips from creative brands and experts.
Wrap Up
We hope you’ve enjoyed this look into some of the most powerful visual content examples and tips from some of our favorite brands. With a combination of stunning visuals, compelling messaging, and thoughtful design, they’re able to reach new audiences and connect with customers like never before. It’s not just about creating beautiful images anymore—it’s about creating beautiful experiences that engage people on an emotional level. With these examples in mind, we believe anyone can make their own visual content stand out!
Now It’s Your Turn!
Now that you’re familiar with the types of visual content that can help your brand stand out, it’s time to take action by creating some of your own!
If you’re looking to improve your visual content, we’re here to help.
We at EXP Digital Marketing are working with businesses like yours for years and know the best ways to make your brand stand out. We can’t wait to work with you! If you have any questions, please don’t hesitate to reach out—we’re happy to help! Good luck and happy business!