As a marketer, you have one goal: to make more sales. The more sales your company makes, the more successful it becomes. But you know what? It’s not just about making sales — it’s about making loyal customers who will keep coming back for more. Traditionally, marketers have relied on advertising and word-of-mouth to spread the word about their brands and products. Still, there are so many new ways to leverage user-generated content (UGC) that it can sometimes be hard to know where to start. That’s why I want to share with you five different ways by which marketers can utilize UGC as part of their overall strategy for converting customers into advocates:

1. Social proof is a significant component of this technique.

Social proof is a form of marketing that uses the popularity of a product or service to demonstrate its credibility. Social proof can drive sales, increase conversion rates, and improve customer retention.

In other words: if someone sees that others are using your product or service and having good results, they’re more likely to buy from you, too (and then become loyal advocates).

2. Create an incentive for users to share their positive experiences.

You can also give your customers an incentive to share their positive experiences. If a customer is happy with your product and wants to tell people about it, they’ll be more likely to do so if there’s something in it for them.

There are two ways you can go about this: 

1) create an incentive program where users receive rewards for sharing their positive experiences with others, or 

2) allow customers who have already purchased from you to earn points towards future purchases by referring new customers through social media channels (email marketing campaigns). 

The crucial part here is to make it easier for consumers to engage in any of your referral programs or reward structure, both online and offline.

3. Give customers some creative freedom with user-generated content.

User-generated content is a great way to convert customers into advocates. It’s also an excellent way to generate new leads, increase engagement and drive traffic to your website or blog.

For user-generated content to be successful, however, it must be done right. Here are five ways you can create a platform where customers can share their experiences:

• Give them a place where they feel comfortable sharing their opinions on your brand or products. This could mean allowing customers to leave reviews on your website (and then responding directly) or creating an email address where people can send feedback directly from their inboxes–or both! Whatever works best for you will depend on what type of feedback you’re looking for and how many people need access at once, so consider both factors when deciding which method might work best for this situation.
• Encourage creativity by letting customers submit photos with captions about why they love using our product/service, etc… This will help spread awareness about how others use our product/service–and can also lead to increased sales since other potential buyers may see these pictures online before making purchases themselves.
• Make sure there aren’t too many restrictions around what kind of information goes into these pages. Some companies limit what content gets posted based on whether it meets specific criteria, such as being positive towards them overall. Instead, they focus on particular aspects, such as pricing alone, without mentioning anything else about the buying experience.

4. Encourage customer loyalty by highlighting your community’s sentiment.

Social media is an excellent way to promote user-generated content. You can use it to showcase positive reviews and testimonials, as well as the enthusiasm of your community. For example, if a customer tweets about how much she loves her new shoes – promote that tweet!

Community managers can also use social media to highlight the positive sentiment of their communities. For example, if someone posts in a discussion forum asking for advice on where to buy a particular product or service (and gets several responses), send out an update about it via Twitter or Facebook. Hence, everyone knows there are many options available. This will help build trust with potential customers who may be hesitant about making purchases online without knowing more about those options firsthand from peers within your community.

5. Use influencers to promote social media campaigns and boost your brand’s online presence.

Influencers can help you reach a wider audience, build trust with your customers, and even help you get new markets.

Here are some ways to use influencers to promote social media campaigns:

• Use influencers as brand advocates. Influencers have loyal followers who trust them to tell them what products or services they should buy. If an influencer recommends your product or service, it’s more likely that people will listen because they see themselves as part of the same community as this person (and want what they have).
• Partner with bloggers/influencers who already write about similar topics related to yours (for example, if your company sells software for small businesses, then look for bloggers whose blogs focus on small businesses). This way, there will be less work involved since those writers have already built up their audiences–so instead of starting from scratch, find someone who has already done half of what needs doing!

User-generated content can help you convert customers into brand advocates by leveraging their passion, enthusiasm, and creativity.

User-generated content (UGC) is a powerful tool for brands because it allows you to use the social proof of your most enthusiastic customers to endorse your product or service. It also has the added benefit of being more authentic than traditional advertising; users are much more likely to trust other users than the advertisers. This makes UGC especially effective at creating long-term relationships with new customers who might have yet to hear about you.

To make sure that these relationships last over time, however, it’s essential to inspire people with great ideas and give them freedom in executing those ideas–and provide incentives if necessary! In addition, community sentiment matters a lot when it comes down to deciding whether someone will become an advocate; if everyone else seems excited about something, then chances are good that person will too!

Culmination

You can use user-generated content to convert customers into brand advocates. The best way to do this is by leveraging their passion, enthusiasm, and creativity. By encouraging customers to share their positive experiences with others via social media, you will increase your brand’s online presence and drive more sales through word-of-mouth marketing.

It’s Time To Take Action!

At EXP Digital Marketing, we help businesses leverage the power of their customers to get more out of them. We combine data analytics with a focus on building and nurturing relationships, resulting in a more efficient and successful business. We’d love to answer all your questions and help you figure out what you need. Good luck and happy business!