You’ve spent hours crafting the perfect ad copy, found a relevant audience, and selected an appropriate goal. You’re ready to launch your campaign, right? Not so fast! Optimizing Facebook Ad campaigns is an important part of earning more profit from your ads while lowering your costs per action. In this blog post, we’ll share five optimization hacks that will help you boost ROI and improve results for any type of Facebook ad campaign.

1. Optimize for conversion value, not clicks.

Optimizing for click-through rate (CTR) is not the only way you can improve your results. The most important thing to optimize for is conversion value, which is the average revenue per customer generated by your campaign.

To calculate this, divide your total campaign revenue by the number of clicks it attracted. You might also be able to do this in Google Ads reports: if you go to “All Campaigns” then “Campaigns” then “All Campaigns” again and select one of your campaigns from there, you’ll see a new report AdWords Insights called “Conversion Value”. Entering this into an Excel spreadsheet will let you compare different types of campaigns and optimize accordingly – but don’t expect any quick or easy answers!

2. Test the top 2 or 3 variables, ignore the rest.

One of the most common mistakes advertisers make is testing all their ad elements at once. It’s easy to get carried away with changing one little thing here, another little thing there, a third, and then a fourth. Before you know it, you’ve got a slew of ads that are completely different from each other and all competing for the same attention from your audience — which means none of them are doing well!

Instead, try testing only two or three variables at once. If you’re running multiple creatives, test just one creative at first; if you’re targeting by device type or location only, leave these other options alone; if we’re talking about ad sets (that is: defining unique audiences for specific ads), don’t create too many at once!

3. Test your creatives as well as your targeting

Testing is the most important part of your optimization process. You should test as many things as possible, including:

• Creative. The creative is what you’re going to show when someone clicks on an ad or sees it in their feed. It can be an image, a video, or something else entirely. Test different types of creatives to see what works best with your audience and industry:
• Targeting (or targeting rule). Targeting rules help determine who sees your ads based on their interests and demographics, location information, and more. Test different targeting rules to see how they affect performance—for example if you target users in Bulacan versus Quezon City versus Cebu. You might find that one location performs better than another!
• Ad copy (or headline). The text in an ad is called “ad copy” or a “headline.” A good headline will grab people’s attention while also clearly conveying whatever it is you want them to do—whether that’s clicking on the link to learn more about what you’re advertising or downloading your app directly from Facebook via Messenger integration!

4. Geotargeting is not just a question of city/country

Geotargeting is not just about the city/country. Geotargeting is also about the time of day, day of week, season, and weather. Let’s say you’re targeting a new mom who’s in the market for maternity clothing. Why not target her with ads on weekday mornings? Or maybe you want to reach men aged 25-40 who are interested in outdoor activities such as hiking or camping. Target them during their lunch break!

Geo-targeting doesn’t end with location; it also includes demographics (age, gender), interests (sports, cars), and behavior (buying habits).

Find out more about geotargeting and how geotargeting software works.

5. Increase frequency slowly and monitor performance closely!

Don’t just ramp up ad frequency willy-nilly. Monitor your campaign closely and increase frequency only if it’s still profitable. If you start seeing decreases in performance, decrease the frequency of your ads until they stop losing money.

Learn from the Pros! This is how you optimize your Facebook Ads.

Capping Off

You can optimize your ads to get better results at a lower cost per action.

It’s important to make sure that you are optimizing for performance, not just clicks. You can do this by testing multiple variables at the same time, and testing both your creatives and your targeting rule. This way, you can find out which combinations of targeting and creative elements perform best for the lowest cost per action (CPA).

You can also test geo targeting—not just city/country but also the region and metro area—to see if there are any significant differences in results across geographies.

It’s Time to Take Action!

If you’re looking for more help with your Facebook ad optimization, we at EXP Digital Marketing can be of service to your company. We can help you by providing a full range of services from ad creation and management to analytics and reporting. We have extensive experience in all areas of digital marketing and have helped many brands find success with their campaigns.

If you have any questions about how to make the most of this information, please don’t hesitate to reach out! We’re happy to help! Good luck and happy business!