Email marketing is one of the most effective ways to reach your audience, but most companies fall into a rut and send out the same type of emails over and over again. But did you know that there are multiple types of email campaigns you can use to reach your audience? We’ll explore four different types below.

1. Welcome Emails

The purpose of a welcome email is to give new subscribers a warm introduction to your brand and thank them for signing up. It’s also the first impression that you make on new subscribers, so it needs to make an impact. Don’t worry if this sounds like a lot of pressure—we have some tips below! From a marketing perspective, welcome emails are an important part of your email marketing strategy. They help you build relationships with new subscribers and show them that you care about their experience with your brand. When you send a welcome email, you’re providing a valuable service to your subscribers. They just signed up for your list and they want to know what comes next—your welcome email provides them with that information. It also allows you to build rapport with new subscribers by showing them that you care about their experience with your brand.

Discover 10 great examples of welcome emails in this blog article.

2. Educational Content Emails

Educational content emails are a great way to build your brand and educate your audience. They can help you nurture leads, build relationships with your customers, and increase customer loyalty.

Educational content emails are the best way to engage existing customers in a meaningful way by providing them with valuable information that’s relevant to them. 

Educational content emails are typically centered around a specific topic and contain valuable information that’s relevant to your audience. They can be used for a variety of purposes, including building relationships with new subscribers, providing value to existing customers, and driving sales.

Check this out for more educational email examples.

3. Promotional Emails

Promotional emails are one of the most popular types of marketing email campaigns and for good reason. They’re used to promote products or services, and they’re an effective way to target potential customers who fit your ideal customer profile.

But before you jump into your first promotional campaign, you must understand how to use them effectively. Here are some tips:

• Send at the right time: Although you can send promotional emails at any time, there are certain times during the day when they’ll work better than others. If your goal is to drive conversions from readers on mobile devices (or desktop), try sending promotional emails between noon and 3 p.m., when people tend to be checking their phones more frequently than their computers (and therefore more likely open up an email). If you’d rather get clicks from readers accessing their inboxes on desktop computers, send out promotional emails between 8 p.m.-12 a.m., when people are less likely to have other things to distract them.

View more examples of promotional emails.

4. Re-engagement Emails

Re-engagement emails are designed to bring back inactive subscribers. These emails are sent to subscribers who have not opened or clicked on your emails in a while, usually three months or more. These emails could include:

• A discount code for purchases from the store,
• An invitation to an event, and/or
• An offer for free shipping on their next purchase. 

The purpose of re-engagement emails is to get subscribers back into your marketing funnel. You want them to open and click on the email, which will lead to a sale or a new signup. The best way to get subscribers back into your marketing funnel is by offering them a discount or an incentive. For example, you can offer a discount code for purchases from the store for those who open and click on the email. You can also invite subscribers to an event or send them an offer for free shipping on their next purchase if they open and click on the email.

Explore more examples of re-engagement emails.

Diversity in email marketing is a good thing

Diversity can be achieved by varying the types of emails you send, the content you include in your emails, and the offers you include. It’s also important to vary your call-to-action buttons and their placement in each email. Try testing different colors, shapes, and words on the button itself. This can help you determine which combination of elements drives the most conversions.

There are many different types of emails that can be used as part of your email marketing campaign. For example:

• Customer service-related emails (such as order updates)
• Product-specific or promotion-specific emails (such as discount codes for new purchases)
• Educational/informational content (tips and tricks on using products)

Take a look at the different types of marketing emails you should definitely be sending.

Conclusion

By now, you should have a pretty good idea of how to create a successful email marketing campaign. If you want to stand out from the crowd and drive more sales, try using a few different types of emails in your next campaign. And remember that if one type doesn’t work out so well, don’t give up! There are plenty of other approaches that could be just right for your business.

Ready to get started?

You’ve come this far. Why not take the next step and start building your email marketing campaign?

If you have no idea how email marketing works, where to start, what the best practices are, or how to ramp up your campaign then we at EXP Digital Marketing can help. We’ve already helped several of our clients get their email marketing under control, if you’re ready to take this step, please let us know. 

If you have any questions or need more information, please don’t hesitate to reach out! We’re happy to help! Good luck and happy business!